Case Study

350% More Leads in 4 Weeks

Client
Ace Body Corporate Management

The Brief

No matter what industry you’re in, getting more leads is a marketing result that speaks volumes.

 

And it’s precisely the result we delivered to the Darwin franchise of long-term client, Ace Body Corporate Management.

 

Having only received the two quote requests for 2018, we structured a Google Ads campaign for their business tasked with placing their business at the top of relevant Google searches within their market.

Services We Provided

Market Research

Marketing Strategy

Digital Marketing

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PPC Advertising

Our Solution

‘Body corporate fees’, ‘body corporate complaints’ and others were targeted by us in the hope of getting apartment owners to ‘Switch to Ace’.

 

We targeted these keywords specifically, knowing they were searched over 1,000 times a month, and importantly the hallmark of a property owner clearly disgruntled with their current management.

 

Competition is fierce in the body corporate industry, with more than 3 million Australians living in apartments and units - and our strategies regarding this Google Ads campaign proved a huge advantage.

The Results

  • 350% increase in leads for 2018 within 4 weeks

  • Enabled the business to pitch on 69 new lots

  • Opened the door for the franchise’s property portfolio to potentially grow by 6%

  • Identified key market research like typical age, location of users who clicked on ads, etc.

  • Only cost $100/week to advertise

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