
Case Study
A Complete Marketing Overhaul
Client
Sundale, Brisbane
The Brief
Sundale is a not-for-profit aged care facility developer and provider operating across Queensland and they offer communities and specialised care to the elderly. Sundale have been running a successful organisation spanning more than five decades, however they were lacking in an online/digital capacity.
Sundale engaged us to develop and build a comprehensive website for one of their new communities. We were then further engaged by Sundale to begin planning a Christmas event to capitalise on attendees and convert them into sales.
Services We Provided
Our Solution
Following strategy meetings run by our team, Sundale were eager to engage our services to streamline their digital marketing practice and customer nurturing processes.
We developed a digital marketing strategy within budget and the designated timeline to deliver a modern, easy to replicate platform which formed a new foundation for Sundale’s websites. The website maintained Sundale’s brand guidelines and complimented the new community.
For the Christmas event, we wrote, designed and submitted a targeted press and flyer campaign to maximise awareness in a short amount of time. We also coordinated the event running in conjunction with a consultant from Sundale.
The results
60
sales leads to the local Christmas Event
6.6%
conversion rate
New
SEO driven
website & platform to replicate
across other communities