Farewell to the marketing hits and misses of 2019 and welcome a new decade of marketing.
When planning your business’ marketing strategy for 2020, it’s important to understand how marketing trends are evolving to meet the demands of customers and ensure your business remains competitive in the marketplace.
We have compiled four of the top marketing predications for 2020. Do these match your own views? Leave your thoughts, feedback and takeaways in the comments below!
Marketing Prediction #1: Personalised Marketing
In 2020, we predict that personalisation and personalised marketing will be one of the most effective marketing strategies for businesses. The expectations of today’s consumer are radically changing, and businesses will need to adopt a personalised approach to their marketing to successfully reach younger generations. Consumers are increasingly ignoring generic advertisements, compelling brands to stretch their thinking and trial marketing tactics that create a more personalised, one-to-one customer experience.
Marketing Prediction #2: Video Marketing
Video marketing has risen in popularity year on year and 2020 is the year for your business to consider using video in the marketing mix. As consumers seek out education and entertainment, they’re preferred channel remains video, with YouTube outperforming the powerhouse Google in terms of active monthly users. Live videos and stories have also proliferated on social media platforms Facebook, Instagram and LinkedIn, making them a viable marketing strategy for both B2B and B2C brands.
Marketing Prediction #3: Social Media Shopping
No longer is social media a part of the buyer’s journey; now it’s where conversions and sales take place, and this trend is expected to grow in 2020. Shoppable posts have virtually eliminated steps in an outdated sales funnel model, making it easier than ever for consumers who value convenience to make impulse and considered purchases. Many e-commerce stores have already taken advantage of this trend, using Instagram, Facebook, Pinterest and Google to increase sales and maximise ROI.
Marketing Prediction #4: Content Marketing
While content marketing is nothing new, the trend towards quality over quantity is predicted to continue in 2020 as brands seek new ways to engage their target audience. In 2020, businesses will diversify content, creating opportunities to increase interactivity and engagement that both improves SEO and builds brand credibility. Consumers are increasingly drawn to authentic content which shows the humanness of brands and the personalities of the people behind them.
Marketing is constantly evolving and it’s important for your business to stay up to date with the latest marketing trends to drive engagement, conversions and sales with your customers. A new decade is dawning, is your business ready?
If you want to grow your business in 2020 with a competitive and results-driven marketing strategy, book a FREE Facilitated Marketing Workshop with us. To book, call our office on (07) 3350 3870 or complete the form below.