As 2019 draws to a close, it’s time to reflect on the top marketing trends of 2019.
With marketing trends constantly evolving and transforming the way we market to targeted audiences, it’s important for every business to stay up to date with the latest marketing trends to utilise effective marketing strategies.
We have compiled five of the top marketing trends of 2019. Did you trial any of these this year? Leave your thoughts, feedback and takeaways in the comments below!
Marketing Trend #1: Organic Engagement
Engagement strategies using content were more important than ever in 2019 for businesses looking to reach their target audience.
With algorithms changing in a fast and oftentimes unpredictable pace on Facebook and Google, many businesses have struggled to grow their organic reach in 2019. This has meant there has been a big push for businesses to create content that is thought-provoking, interesting and appealing to their target audience.
Through encouraging audiences to like, share and engage with content, businesses can increase their organic reach without having to rely on paid campaigns.
Marketing Trend #2: Influencer Marketing and the Rise of Micro-Influencers
The unprecedented growth in social media platforms has continued to drive the trend of influencer and micro-influencer marketing in 2019.
As brands look to reach large, highly engaged audiences, influencer sponsorships have become commonplace in the marketing mix for many brands. However, as small to medium-sized brands are often unable to afford costly sponsorship deals, they’ve turned to micro-influencers. Whilst their audiences may be smaller, they are still able to establish brand trust amongst their loyal followers.
Brands have capitalised on the authenticity of the micro-influencer in 2019 to maximise ROI.
Marketing Trend #3: Search Engine Optimisation (SEO)
With many businesses looking to expand their digital reach and improve their search engine ranking, search engine optimisation remained a high priority in 2019.
A mobile responsive and search engine optimised website is critical to maintain a competitive position. Businesses this year have sought to improve navigation, layout, content and keyword strategy. The challenge for businesses is the ever-changing nature of SEO and white hat tactics.
Businesses throughout 2019 needed to keep their finger on the pulse and readily adapt to algorithm changes to reach and retain top position in search engine results.
Marketing Trend #4: Email Marketing and Marketing Automation
Email marketing continues to be one of the marketing heavyweights for businesses across all industries, however 2019 saw the increased adoption of marketing automation.
Many businesses in 2019 turned to automation strategies to increase the effectiveness of their email marketing efforts, allowing them to test and measure their email campaigns, including improving the timing of email delivery.
Generic one-to-many email marketing was once an effective way for businesses to reach their target audience; in 2019, there has been a big push towards personalisation and creating engaging one-to-one content to maximise sales.
Marketing Trend #5: Analytics and Performance Reporting
Data-driven marketing has emerged as another marketing trend in 2019 as businesses focus on analytics and reporting to measure the success of their marketing.
The importance of using analytics tools to optimise for improved results cannot be underestimated. In 2019, businesses have turned to a number of analytics software to track and monitor website interactions, traffic and conversions, marketing channels and the buyer’s journey.
Through using data, businesses gain a better picture of their marketing and are able to make informed decisions to drive conversions and sales.
While these trends made a big impact in 2019 and have the power to grow your business in the marketplace, it’s important to do your research first and understand how these trends may benefit your business in 2020.
If you feel like you haven’t got the most out of your marketing in 2019, put our team to the test with a FREE Facilitated Marketing Workshop to scale your marketing success in 2020. To book, call our office on (07) 3350 3870 or complete the form below.