Our Guide to Viral Marketing in 2019
Viral marketing in 2019 is all about being bold and learning how to set your business’ next campaign apart from competitors.
Thinking of creating a viral campaign for your business in 2019? Learn how to make a big impact.
So, you’ve been thinking about creating a viral marketing campaign for your business all year, but don’t know where to start?
Viral marketing if done right has the power to create buzz, spread positive word of mouth and ultimately, grow your business.
Before getting started on your next viral campaign, there are a few important things you should consider first.
Viral marketing is constantly changing and what may have been a hit for one business in 2018, could be a total miss for yours in 2019.
Whilst there is no guaranteed formula for success with viral marketing, we have identified some important techniques used in recent successful viral campaigns.
Targeting is a key element evidenced in successful viral campaigns. Through identifying who your business’ target audience is and their demographics, you can ensure your campaign is sending the right message to the right audience.
Furthermore, this will allow you to appeal to the audience’s emotions and triggers which drives content sharing to family and friends
The Old Spice “The Man Your Man Could Smell Like” iconic viral campaign hit the nail on the head when they chose to target women, after identifying the segment as the main purchaser of men’s personal hygiene products.
Picking the right social media platform
Social media platforms play a significant role in making or breaking a viral campaign. When planning your next viral campaign, it’s important to use social media analytics to understand which platform your target audience frequents the most and what time they are most active.
This will ensure when you release your campaign, you have the best chance of content being spread like wildfire.
The 2016 Netflix ‘Gilmore Girls’ viral snapchat campaign which reached more than 500,000 people in one day is a clear example of this.
Netflix chose to promote the upcoming film over one day with Snapchat geo-filters exclusively obtained on coffee cups in participating local US diners with staff dressed like characters from the film.
The call for action and sense of urgency created with an expiry feature on the campaign helped fuel its success in becoming viral.
The hallmark of a successful viral campaign is also measured in the boldness and ability to think outside the box to capture your audience’s attention.
The more your business evokes emotions and moves your target audience, the higher chance you have at making your campaign viral.
Furthermore, the importance of sharing a strong opinion and having a theme to your next campaign is undeniable.
The key themes we have identified across successful viral campaigns in 2018 were:
· Call to action
The power of being bold is clearly highlighted in the recent Tourism Australia advertisement premiered at the 2018 Super Bowl.
The advertisement led the audience to thinking it was a sequel to the popular movie ‘Crocodile Dundee’, when it was a promotion for Australia, which led to the campaign’s viral success.
Prevention is key
Whilst viral marketing can be hit, it’s important to remember if done wrong, it can be a costly mistake.
Therefore, it’s important before hitting live on your next campaign, that you have evaluated content from every angle to prevent yourself from any negative potential.
Furthermore, it’s important to make sure your content is shareable and has the power to go viral and is truly unique from different campaigns.
Lastly, you want to make sure your content is easy to find on digital platforms, so your target audience doesn’t have to go searching for it.
Viral marketing in 2019 is clearly all about being bold and taking risks to stand out from competitors in the digital marketplace.
Through doing your research and creating an integrated marketing approach, your next campaign can have the power to go viral.